A warm canvas
White beige sits close to white. Its light warmth gives the suite a quiet foundation for tables, boards and daily work.
Muchored / Rebranding presentationProduct identity
kardoo
Three apps.
One shared identity.
A warm, consistent identity for hiring, projects and agent work.
White beigeMuted family colorsFamiliar interfaces
kardooThe suite
One name connects the products.
The app name makes each job clear.
The app name makes each job clear.
02 / The design direction
Familiar products. A shared identity.
The rebrand connects the apps through naming, surfaces and family colors while keeping the screens people already know.
Color with a job
A muted accent identifies each product family. App names and icons keep related tools easy to distinguish.
Keep the familiar structure
CV-screener provides the component baseline. Each app keeps its own useful layout and workflow.
Talent Pool Positions Groups
Kardoo Recruit
Talent Pool
Your hiring work,
with a shared identity.
White beige canvasSubtle navigationLight surfaces
Illustrative identity example. The next pages show the actual app screens.
03 / People
Kardoo Recruit Talent Pool
A familiar hiring workspace, under one shared identity.
The CV-screener interface remains the foundation. A warm canvas, ochre accents and clearer suite naming connect it to the other apps.Illustrative demo data
04 / Work
Kardoo Projects Kanban Board
Plan the work. See what moves next.
Teal identifies the Work family. The sidebar, filters and task cards share a subtle beige shade, while the board canvas stays light.Illustrative demo data
05 / Intelligence
Kardoo Agents Today
Agent work and human decisions, in a calmer daily view.
Terracotta identifies the Intelligence family. Shared surfaces connect the daily workspace to Recruit and Projects without changing its structure.Illustrative demo data
06 / Managing the apps
One brand. Clear names. Room to grow.
The name identifies the suite. A plain app descriptor tells people what the tool does.
Proposed app switcher
Move between familiar tools.
The same app names and icons appear wherever people enter the suite.
Customers
Customer relationships
CRMPlannedBookingsExampleDeskExample
People
Hiring and people
RecruitCurrentPeopleExample
Work
Planning and execution
ProjectsCurrentFormsExampleSignExample
Intelligence
Agents and analysis
AgentsCurrentAnalyticsExample
Platform
Accounts and access
AccountsProposed
A new app joins a family. It inherits the family color, receives a clear name and its own icon, and appears in the suite navigation.
Future app names illustrate the structure.07 / Name alternatives
A master name, followed by the job.
Kardoo is the name used throughout this presentation. The same product structure also works with the alternative names.
Presented direction
kardoo
A rounded, approachable name with room for a whole suite.
Kardoo RecruitKardoo ProjectsKardoo Agents
Character
Recognizable as a master brand; works with clear app descriptors.
Consideration
The spelling needs to be established: K and two O’s.
Alternative
dekk
Compact and direct, with a practical deck / teamwork association.
Dekk RecruitDekk ProjectsDekk Agents
Character
Short enough for a wordmark, header or app icon.
Consideration
When spoken, the doubled K needs to be explained.
Alternative
byr
A minimal, abstract name with a more distinctive visual character.
Byr RecruitByr ProjectsByr Agents
Character
Leaves space for the products to define its meaning.
Consideration
Pronunciation needs more guidance in English and Spanish.
These are naming directions. Colors, app descriptors and the product-family structure remain consistent whichever master name is selected.
08 / The identity in use
The work stays familiar. The identity connects it.
Each product keeps its purpose and useful structure. Shared naming and color make the relationship between the apps clear.
PharosExisting productKardoo RecruitPeople
TaskFlowExisting productKardoo ProjectsWork
NexusExisting productKardoo AgentsIntelligence
kardoo
A warm foundation.
Recognizable app families.
A system that can grow.